Understanding how Search Engines Rank Websites
So you can take advantage and use the right SEO techniques
Venturing into SEO will give you two main advantages. If you do things right, your site will climb up the search engine rankings and it will eventually result to an increased level of traffic for your site. One of the key things that you need to know when you are about to launch an SEO campaign is to analyze how search engine works. More specifically, you need to know how search engine works when it comes to ranking website, so that you will know how to customize your site properly so that it can climb up the search engine rankings.
Search engines are probably the best thing that happened since the introduction of the internet. The internet itself houses millions and millions of websites covering every topic imaginable. Life without search engines will indeed be a messy one. Simply put, search engines put websites in order and make the websites we need very accessible within a few clicks away.
You must be wondering how search engines perform the searches. Search engines have programs called spiders which ‘crawls’ through different websites in the internet, lift keywords or key phrases from these sites and enter them in the search engine index. So that if you will search for the same keywords or key phrases, the relevant websites will show up in the results.
Back then, a lot of webmasters found a loophole on how search engines make their ranking. Since the web page ranking depends solely on the keyword density, they will fill up their site with numerous repetitions of the same keywords printed in white text on white background, so that the website visitors will not see the words, but the spiders will. This will lead to a higher web page ranking for the site because of the high keyword density.
Things changed with the introduction of Google. This now-popular search engine smashed this old rule of ranking search engines and instead ranked web pages based on how many links of other websites can be traced to your site. This proved as an effective way of really measuring the popularity of web pages which will translate to higher ranking.
According to SEO experts some of the most important factors that search engines look into when they are ranking websites are as follows:
- Keywords which are placed on the website’s title
The first thing that your website visitor will see is your header page and the first line that he will read is the website title. If he sees that there is relevance between the keywords that he typed in the search engine box and your website, he will see the relevance between what he is looking for and your site.
- Keywords which are placed on the website text
The keywords should not only be placed on the title but should also be found on the text of your website. This will enable the users to establish the relevance and flow of thought from your title to the actual text content. Keywords should be used in your header (H1, H2) text.
- Keywords which are placed on the actual URL
Your website will have a larger probability of being indexed by the spiders based on your URL, so you also have to insert keywords in your URL to have a higher website ranking.
- Setting your keywords in Bold
This factor is concentrated more on the psychological side. If people will see that you are putting texts on bold, they will see that it is the important keyword or the central thought of your website. This will make the words placed in bold stand apart from the whole text.
- Links that you are placing on your website
Another important consideration that search engines look for when they are ranking websites is the links that you are putting up in your site. Of course, the links that you will put should be relevant to your site. It will also increase your ranking if you are placing links from websites which have a higher ranking. This will also improve your ranking as well.
The most important thing that you can do before venturing into SEO is to perform good research about the topic. Information and content is your best weapon when you are using SEO. When it comes to learning about search engine ranking, it might be a little tricky at first but you will get the hang of it once you realize that it is an important factor for a successful SEO.
