Top 9 Mistakes You Should Avoid in Google Adwords
Google Adwords is not only the best PPC provider out there but it is also the most popular. But PPC and Google Adwords is a competitive marketplace and if you make mistakes in your campaign it will only mean that there are many other competitors will take your place.
To shed light on what Google Adwords mistakes that you should definitely avoid, here are 9 common mistakes that Adwords users are usually guilty of. Committing these mistakes will not only waste your time and effort, it will also leave you behind eating on your competitor’s dust.
1. Not creating relevance between the PPC ad and the landing page
Picture this, if you have a visitor who sees your ads and it arouses the interest in him, he will click on the ad and expect that your landing page will be the exact page that contains the same information that he is looking for. Most Adwords users just use their homepage as their landing page which does not establish the relevance. You have to be specific because the people who are looking in your ads want the right information in a short amount of time. Directing him to the exact page where your ppc ad is further discussed will do wonders for your campaign.\
2. Putting all your keywords in just one Adgroup
Google penalizes for this action which will lead you to have low quality score. To avoid doing this mistake, you should spin off one keyword and make one adgroup, this will increase your quality score and will lead you to have more profitable adgroups rather than just having one.
3. Lack of follow-up with your existing network
Most PPC practitioners are guilty of this act; after one customer is entered into the database that customer is soon forgotten and treated just like any other name. But you can capitalize on this database by following up on your past customers. This is how you build good customer relationships. Once your customer feels that you are taking time out to talk to him, he will realize that you care for him which will make you stand out among the rest. This will ensure you don’t waste your money on PPC to generate leads that you never use.
4. Not doing adwords testing
It is a must to have your keywords and adgroups tested before you finalize your PPC ad. This acts as a dry run on how people will see your ads and which ones will be your cash cows and which ones should be left in the drain. Testing will also show which keywords will work and from this, you can also get other keywords related to the profitable keywords.
5. Using your company name or product name in the ads
If you are a well-known company then this is an advantage that you can capitalize on. On the other hand, if you are a small business you must not place your company name in the title of your ads. If you are a start-up business, chances are most people won’t know what your business is all about so they won’t be interested in clicking your ads. Use keywords that can efficiently describe and highlight what your company does, this is a more interesting approach on having increased CTRs.
6. Using boring words
This will not incite any excitement among those who are seeing your ad; to them you are just one of a million ads that they see in Google every single day. Make your ad stand out by making it something that will arouse interest. Potential clickers must see a value added that can benefit them if they see your ad. You can put the words free, best, efficient or any positive words that you can best describe what you are offering. Remember, you have to be specific but at the same time sound interesting.
7. Using generic keywords
You have to be really specific in your ads. Nobody will want to click on an ad which says the same thing as the rest of the ads. What’s the fun in that? Place yourself on the shoes of the viewers and visitors, of course you will just click on the ads which will hold your attention and be interesting. You don’t want to click on a boring ad which uses generic keywords. The fact is, you are up against millions of other PPC ads and you have to make a mark and be unique so your ads will stand out.
8. Not using the geo targeting tool
Google also allows you to geographically target your ads to cater to specific countries. This is a nice tool to use especially if you see that a specific country has a demand for your products or services. For example, if your sales are centralized on a specific area in the US, Google can geo-target your ads for that specific area which will convert to huge profits.
9. Not being hands-on with your PPC campaign
Being hands-on with your PPC campaign is very important. You should be able to monitor and track every little thing that is going on so that when a problem arises, you will have a quicker response rate. Constantly monitoring your PPC campaign will also enable you to pinpoint which ads are not profiting or keywords are not generating any clicks.
Entering into the PPC world is no easy task, it is hard at the beginning and you will definitely encounter a lot of setbacks and commit a lot of mistakes. But this is how your learn, once you commit a mistake the learning process that you get from it is really priceless. Nobody’s perfect, it will help if you don’t commit any mistakes in PPC, but if you don’t think that your whole campaign will collapse because of that one mistake. Find out where you went wrong and think of ways on how you can turn around a mistake into a golden opportunity.
