The Viral Marketing Campaigns of Gillette, IKEA, and Lionsgate Films
What do Gillette, IKEA, and Lionsgate Films Have in Common?
They are all using search marketing to support their viral marketing campaigns.
Web 2.0 Meets Search Marketing
We have been tracking a recent trend in search engine marketing - the fusion of Web 2.0 and Search Marketing. Leading edge marketers – from major brands to smaller web sites – are starting to use search engine marketing to give their Web 2.0 content the boost it needs to “go viral.”
PPC Ads for YouTube Videos: A New Trend in Social Media Marketing
The phenomenon that is now occurring is that marketer are running search marketing campaigns for their social media content such as their YouTube Video. Major brands such as Gillette, IKEA, and Lionsgate Film all use search marketing to promote their viral video campaigns on YouTube.
Viral Video Campaigns
Gillette, Ikea, and Lionsgate Film are all using YouTube for a viral marketing campaign. Gillete’s Phenom Channel rewards a $30,000 prize and an appearance on TV to the user who creates the best 90 second video. Ikea’s Kitchen Rhythms Contest gives the producer of the best kitchen music with a buffet-style “All you can grab” trip to Ikea. And Liongates Film has a video remixer for its new movie, Forbidden Kingdom.
Clearly, the major brands are pushing the envelope on viral marketing on YouTube. But having a well designed contest or program is only part of running a successful viral campaign. The other piece of the puzzle is getting the word out.
Getting the Word Out For Your Viral Video Campaign
With a viral marketing campaign, one of the hard aspects is seeding the viral phenomenon – getting the word out, so that your campaign has a chance to reach critical mass. That’s exactly where search marketing comes in. Gillette, Ikea, and Lionsgate Film all use search marketing to support and promote their viral video with good keywords and search marketing ads.
Gillette’s PPC Ad for Viral Video Contest
IKEA’s PPC Ad for Viral Video Contest
Lionsgate’s PPC Ad for Viral Video Mixer
As you plan your next viral marketing campaign, think about how you too can use search marketing to give your campaign the boost it needs to get going.
