One of the fastest ways to get your advertising campaigns on the internet is through Pay per Click or PPC. Website owners are clamoring to use this online marketing tool because it is very cheap compared to other advertising methods. Also, it is a tried and tested way of generating and increasing traffic in your […]
Week of April 6th – April 12th 2008
#1. Yahoo responds to Microsoft by teaming with Google
Yahoo is running out of options, and responds by running a testing what the world would be like if it gave its crown jewels to Google.
“Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, announced today that it will begin a […]
What do Gillette, IKEA, and Lionsgate Films Have in Common?
They are all using search marketing to support their viral marketing campaigns.
Web 2.0 Meets Search Marketing
We have been tracking a recent trend in search engine marketing - the fusion of Web 2.0 and Search Marketing. Leading edge marketers – from major brands to smaller web […]
What are Obama, Clinton, and McCain doing with Search Engine Marketing? (Part 2)
Top 10 PPC Keywords for Obama, Clinton, and McCain
For our data, we looked at a broad sample of keywords that the candidates were advertising on as of March 2008.
Top 10 Keywords for Obama (March 2008)
Top 10 Keywords for Clinton (March 2008)
Top 10 Keywords […]
One of the strange things that you will notice when you search for a brand like “Ford”, “Intel”, or “Applebees” is that they all run pay-per-click Ads on their own brands.
Even though they already rank #1 organically on their own brand, they run pay-per-click ads on their own brands.
Why?
Playing Defense
Even though people searching for […]