Published by Sonia
The success of any PPC ad relies strongly on its Click through Rate or CTR. The CTR formula is very basic; you just need to divide the number of times that people clicked on a PPC ad by the number of times that the ad was shown. For example, if your PPC ad was shown […]
. Jan 19, 2009
Filed under: Search Engine Marketing, Click through Rate, Google Adwords, higher position in search engines, Increasing CTR, PPC ad
Published by Sonia
A Guide in Choosing the Right PPC Ad Service Provider
If you want to start venturing in making PPC ads to promote your website, you can choose from a wide range of service providers offering this specific kind of service. Choosing the right one can be quite difficult but it is an important decision that you […]
. Nov 01, 2008
Filed under: Search Engine Marketing, choosing the right provider, Google AdSense, Google Adwords, Microsoft adCenter, Pay per Click, PPC ad, Yahoo! Search Marketing