Search Engine Optimization (SEO) is not hard at all.
Of course, when you’re starting and trying to learn everything at once, it might be a little tricky remembering everything but once you get the hang of it, the basics are quite simple.
Ultimately, websites which achieve SEO have a simple goal and that is to get […]
Before we go too deep into keyword density, it is better if we give it a definition first above everything else. Once you clearly understand what it means, you will have an easier time incorporating it in your SEO campaign. Keyword density is defined as the number of times a keyword or a specific phrase […]
Keywords are the backbone of any PPC campaign. If you are using PPC to increase traffic to your site, then you should know by now that choosing the right keywords is crucial. It is important that your keywords are specific and relevant to your website, once the users click on it and go to your […]
What are Obama, Clinton, and McCain doing with Search Engine Marketing?
With the primaries heating up, I thought it would be interesting to take a close look at the type of search marketing campaigns for each of the presidential candidates. Because search marketing is razor focused it gives us a unique opportunity to take […]
Finding the Gems
Great, now you have identified the relevant, high volume keywords that you want to go after. What’s next?
Many high volume keywords are highly competitive, and you’d have a very hard time getting on to the front page of Google, Yahoo, or Microsoft Live for those keywords.
To find the gems, we need […]