Why do Companies Run Search Engine Ads on Their Own Brand?
One of the strange things that you will notice when you search for a brand like “Ford”, “Intel”, or “Applebees” is that they all run pay-per-click Ads on their own brands.
Even though they already rank #1 organically on their own brand, they run pay-per-click ads on their own brands.
Why?
Playing Defense
Even though people searching for […]