Published by Sonia
The success of any PPC ad relies strongly on its Click through Rate or CTR. The CTR formula is very basic; you just need to divide the number of times that people clicked on a PPC ad by the number of times that the ad was shown. For example, if your PPC ad was shown […]
. Jan 19, 2009
Filed under: Search Engine Marketing, Click through Rate, Google Adwords, higher position in search engines, Increasing CTR, PPC ad
Published by Sonia
As any PPC expert will tell you, keywords are one of the most important factors that you need to think carefully and evaluate in order to make the most out of your PPC campaign. This is the part which will appeal to the browsers. It is actually a make-or-break element for you and choosing the […]
. Nov 24, 2008
Filed under: Search Engine Marketing, Click through Rate, Conversion, Google Keyword Tool, Keyword Analyzer Tools, PPC