Paid Inclusion, a PPC alternative for Search Marketers
As the prices per click rise for search engine marketers, it is important for us to look for alternative ways to get search traffic.
One way that I would like to highlight today - and one that has received very little attention is Yahoo’s paid inclusion service, Search Submit Pro. It has been overshadowed by the popular sponsored search model, but is a very viable and attractive alternative for search marketers.
Paid Inclusion vs. Sponsored Search
Unlike sponsored search, paid inclusion blends you search advertisement directly into the organic search results. And because it looks just like regular search results to the end user - this approach generally yields better click through rates for search marketers.
Here is an example of a sponsored search result vs. a paid inclusion result on Yahoo when searching for “mortgage rates”.
Sponsored Search Result on Yahoo
Paid Inclusion Search Result on Yahoo
Getting Started with Paid Inclusion
To get started with paid inclusion, you can go to Yahoo’s Search Submit Pro . Note that not everyone qualifies for running a paid inclusion campaign - you have to have sufficient marketing spend (According to Yahoo: > $5,000 USD a month) to participate.
