Increasing Your PPC Ad’s CTR in 5 Simple Ways
The success of any PPC ad relies strongly on its Click through Rate or CTR. The CTR formula is very basic; you just need to divide the number of times that people clicked on a PPC ad by the number of times that the ad was shown. For example, if your PPC ad was shown 100 times and it was clicked two times, then your CTR is 2 percent.
If you follow this formula, then you can deduce that the higher the CTR, the more successful a PPC ad is. However, that is not the case for CTR. Ads generally achieve a CTR of less than 1 percent and those who have CTRs of 2 percent are regarded as highly successful ads.
Most PPC practitioners concentrate on achieving positive CTR for their ads. In order to help you achieve this, read along and follow these five easy steps in increasing your ad’s CTR.
- Test your PPC ads
You should always test your PPC ads and give it an actual run so that you can determine which ads work and which don’t. You should stick to the ones which have higher CTRs and scrap the ones who are faring not so well. In Google Adwords, there is an option to rotate your ads every once in a while. You should consider doing this option if your PPC ads are not achieving high CTR.
- Use the right keywords
It has been said over and over again that the backbone of PPC ads is the keywords. You should be able to choose the right keywords to use in your ads so that it will be appealing to people. You should be able to know which words have the positive effect on people and these words should also summarize what your website is trying to sell, whether it is a product or service or an idea.
- Determine your target audience
This is important in any marketing strategy. Before you plan how to market your product, your first task should be determining your target audience. Once you know the specific persons you are targeting, it is easier to choose the right keywords that can appeal to your target market.
- Establish the relation between your PPC ad and your landing page
People click on your PPC ad for one reason; they are interested and want to know more about your ad. Once they click on your ad, these people are expecting that your landing page will be relevant to your PPC ad. Make sure that there is a smooth flow from your PPC ad to your landing page.
- Aim for a higher position in search engines
Some people using PPC ads who are achieving lower CTR is because of the fact that they have low search engine rankings to begin with. Generally, those ads who are ranked in the top tier of the results will achieve higher CTR because people are more inclined to click these ads rather than browse further and find ads placed on the bottom. The next question that you probably have is how to achieve higher rankings. The answer is you have to have a well-executed PPC ad which includes everything from creation to bidding.
