How to Use Keyword Density Properly for Your SEO Campaign?
Before we go too deep into keyword density, it is better if we give it a definition first above everything else. Once you clearly understand what it means, you will have an easier time incorporating it in your SEO campaign. Keyword density is defined as the number of times a keyword or a specific phrase appears in contrast to the total number of words in the document. Search engines usually use keyword density as a way of determining when to show your site in the search results. If you have the appropriate keyword density in your webpage, the search engine will determine that your website is relevant to a set of keywords or phrases. This will be a big help on how search engines index sites and place them in categories so it is important that you zero in on a good set of keywords.
Most search engines use algorithms and specific formulas when it comes to ranking web pages and keyword density is a major factor which can affect your website ranking. SEO practitioners consider keyword density as the cornerstone of SEO, it is an important part of any SEO campaign and you should also put time and effort creating web content with the right keyword density.
With this definition and concept in mind, most people tried to fill their webpages with the same keywords and phrases over and over again to the point that keyword density is abused already. This is a practice that is frowned upon, not only by SEO experts, but also search engines. For example, the search engines may penalize your website if it thinks your site is too “spammy”
Place yourself in the shoes of the visitors of your website. If you are visiting a site, you look for two things above everything else and that quality content and readability. If you stuff keywords too many times on your website, there are higher chances that your visitor will have a headache trying to understand what you want to say. Your web content should be able to flow and the readers should be able to understand what you’re trying to say.
One common SEO practice is to think of synonyms for your keywords. Search engines will give you plus points for using alternative keywords plus your visitors will not have a hard time reading your content.
If you’re starting with keyword research in order to find which keywords will work best for your site, you can use online keywords tools which can give you an idea of how many times a certain keyword is being searched. Another tool that you can look into is a keyword density analysis tool.
Of course, when we talk of keyword density we do not only talk of the actual text of webpage. Your site’s keyword density will also carry over to your tags, HTML title, image captions and links.
