How to Achieve SEO in 10 Easy Steps
Search Engine Optimization (SEO) is not hard at all.
Of course, when you’re starting and trying to learn everything at once, it might be a little tricky remembering everything but once you get the hang of it, the basics are quite simple.
Ultimately, websites which achieve SEO have a simple goal and that is to get a higher ranking position in search engines. Higher rankings generally result in higher conversion rates and increased traffic.
As promised, here are the keys to SEO in 10 Simple Steps.
1. It’s all about the keywords. Your keywords are considered the backbone of your whole SEO campaign and everything else will follow from it. If you don’t know where to start in choosing your keywords, you can use keyword research tools to make suggestions on different keywords that you can use in your site. With keyword research tools you want to look for keywords that have good search volume and low competition.
2. Do keyword testing. Most SEO practitioners forget to do this. But you must remember that keyword testing is as important as the keywords itself. Early on in your campaign, you must be able to pinpoint which keywords will work well for you site and which ones should be rejected and changed. You can also take your profitable keywords and produce similar keywords from them.
3. Keyword density is also something that you need to keep an eye on. Once you have decided which keywords to keep, you must incorporate them into your website content, but don’t go overboard with it. Too much keyword density might get you in trouble with Google. Plus, who wants to read the same words over and over again?
4. Capitalize on quality content. Google relies so much on website content when it comes to ranking websites so you must be able to deliver this requirement properly. Make sure that you have well-written, informative and useful content which is updated regularly. This will greatly help if you want to achieve higher page rankings.
5. Get good incoming links from reputable websites. For example, if you have a page ranking of 6 and you have an incoming link from a website whose page ranking is 3, it will help you climb up a higher notch in rankings. Make sure that the incoming links that you are getting are from relevant sites.
6. Don’t forget your tags. There are two types of tags which are important in your SEO campaign and these are: title tags and meta tags. It is acceptable that you use your keywords in these tags. Title tags are actually being used by search engines to categorize and index websites so you must tag your website correctly. As for meta tags, you can also optimize these to help search engines in indexing your site.
7. You’ll go a long way with link building. Having a good set of relevant links in your site will help you achieve higher page rankings. Pay special attention to the anchor text within those links. These are important signals to the search engine on which topics (i.e. keywords) that your site is an authority on.
8. Make your website easy to navigate. Analyze which pages or content are slowing the website down. Make sure that all links are updated and there are no broken links. Update your content every month at least and make sure you don’t have duplicate content.
9. Track your traffic and ranking. Once you launched your site, you must be able to keep track of how many people are visiting your site and page ranking. If you see that you have few visitors in a daily basis, then you have to think of a new idea to bring in the traffic. By analyzing your traffic patterns, you can understand what type of content attracts visitors and with deeper analysis, you will understand what kinds of keywords your users search for to find you (and from there you can expand on more interesting and related topics.)
10. Maintenance is the key. Once you have achieved good page rankings and considerable site traffic, then you have to maintain it. Don’t be complacent and assume that the traffic and ranking will remain the same all throughout. Strive to make your website better so that your traffic and ranking will improve. If you see that your website is doing well, but the web is a very competitive space, and you have to always stay one step ahead of the competition.
