Published by Sonia
Here are Some Things You Need to Keep in Mind
You probably heard a lot about Pay per Click (PPC) as a tool used to increasing traffic and generating sales to your site. PPC is a very beneficial tool and it works wonderfully in generating traffic. The popularity of PPC stems from the fact that […]
. May 01, 2009
Filed under: Search Engine Marketing, CLick fraud, Pay per Click Ads, Search Engine Results Page
Published by Sonia
Google has branched out from being a simple search engine into a superbrand which has everything from maps, email and search marketing tools. When it comes to Google and PPC, Google Adwords is truly a good venue for you to jumpstart your PPC campaign.
Getting started with PPC should be easy for someone who has a […]
. Apr 05, 2009
Filed under: Search Engine Marketing, Characteristics of a good Adwords campaign, Knowing who your target market is, Maintenance of PPC campaign, Website content
Published by Sonia
Google Adwords is not only the best PPC provider out there but it is also the most popular. But PPC and Google Adwords is a competitive marketplace and if you make mistakes in your campaign it will only mean that there are many other competitors will take your place.
To shed light on what Google Adwords […]
. Mar 29, 2009
Filed under: Search Engine Marketing, Geo targetting tool, Google Adwords, Landing page relevance, PPC ads
Published by Sonia
We all know the different website parts and contents that you can optimize to help your SEO campaign. Obviously, your website content is a key part of your SEO campaign. SEM practitioners often make mistake of ignoring all the other parts of their site because they have the tendency to just concentrate on the website […]
. Mar 09, 2009
Filed under: SEO, Search Engine Marketing, how to create title tags, Search Engine, SEO, SERP, title tags
Published by Sonia
Some PPC practitioners become stuck in a rut after they start and launch their PPC campaign. Some are lost on what to do next and how to manage their campaign. Some are left clueless on what to do after the launch. So what really happens after your launch? What are the steps that you need […]
. Feb 08, 2009
Filed under: Search Engine Marketing, gauging PPC effectiveness, PPC budget, PPC campaign management