One of the strange things that you will notice when you search for a brand like “Ford”, “Intel”, or “Applebees” is that they all run pay-per-click Ads on their own brands.
Even though they already rank #1 organically on their own brand, they run pay-per-click ads on their own brands.
Why?
Playing Defense
Even though people searching for […]
Week of March 30th – April 5th 2008
#1. Microsoft to Yahoo: You have 3 weeks…
Before we go hostile, lower our bid, and go straight to your shareholders.
“If we have not concluded an agreement within the next three weeks, we will be compelled to take our case directly to your shareholders […] If we are forced […]
What are Obama, Clinton, and McCain doing with Search Engine Marketing?
With the primaries heating up, I thought it would be interesting to take a close look at the type of search marketing campaigns for each of the presidential candidates. Because search marketing is razor focused it gives us a unique opportunity to take […]
Another Way to Get More Search Traffic From Google?
What if there was a free way for you to get your site broader exposure to users searching for products?
That would be another incredibly valuable channel for e-commerce store owners and marketers.
And in fact, there is a way.
Introducing Google Product Search
As a part of Google’s promoting their […]
Finding the Gems
Great, now you have identified the relevant, high volume keywords that you want to go after. What’s next?
Many high volume keywords are highly competitive, and you’d have a very hard time getting on to the front page of Google, Yahoo, or Microsoft Live for those keywords.
To find the gems, we need […]