Social Media and SEO

Social Media (Part 1)
Web 2.0 and Social Media has been a very hot area over the last couple years, and it’s wortwhile to think about the connection between social media and SEO.  As you may have already heard, social media is a great way for you to engage your target audience and community.

Short Term Plan
But […]

Top 5 Search Marketing Stories - Week of April 13th

Week of April 6th – April 12th 2008
#1. Yahoo responds to Microsoft by teaming with Google
Yahoo is running out of options, and responds by running a testing what the world would be like if it gave its crown jewels to Google.
“Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, announced today that it will begin a […]

SEO and Backlinks - Overview of Backlinks (Part 1)

Backlinks - What are they and why are they important?
In the world of SEO, we often hear terms about backlinks like link building, link exchange, and link baiting. But what are backlinks and why are they so important?
Backlinks are links to your website from another site. And the reason they are so important in search […]

The Viral Marketing Campaigns of Gillette, IKEA, and Lionsgate Films

What do Gillette, IKEA, and Lionsgate Films Have in Common?
They are all using search marketing to support their viral marketing campaigns.
Web 2.0 Meets Search Marketing
We have been tracking a recent trend in search engine marketing - the fusion of Web 2.0 and Search Marketing. Leading edge marketers – from major brands to smaller web […]

Top 10 PPC Keywords for Obama, Clinton, and McCain

What are Obama, Clinton, and McCain doing with Search Engine Marketing? (Part 2)
Top 10 PPC Keywords for Obama, Clinton, and McCain
For our data, we looked at a broad sample of keywords that the candidates were advertising on as of March 2008.
Top 10 Keywords for Obama (March 2008)

Top 10 Keywords for Clinton (March 2008)

Top 10 Keywords […]