A Guide in Choosing the Right PPC Ad Service Provider
A Guide in Choosing the Right PPC Ad Service Provider
If you want to start venturing in making PPC ads to promote your website, you can choose from a wide range of service providers offering this specific kind of service. Choosing the right one can be quite difficult but it is an important decision that you have to make in order to promote your website.
Read along and get to know which service provider will be a perfect match for you and your website.
Google AdWords
Google AdWords is the main source of revenue for the whole Google franchise, contributing to 98% of Google’s revenues. The main service that AdWords provide is PPC ads. AdWords lets the webmasters to use text or banner ads to promote their site. PPC ads used by AdWords are relatively short, usually consisting of a one-line title and two lines of content. The PPC ads will appear on the Google results page under ‘sponsored links’. Google AdWords also have partner sites which will enable the PPC ads to also appear on the results page of AOL Search, Ask.com and Netscape. If you want your ads to reach a wider audience, you should definitely use Google AdWords.
Microsoft adCenter
Formerly known as MSN adCenter, Microsoft adCenter is the main advertising arm of the Microsoft franchise and it is a provider of PPC ads. Microsoft, along with Google and Yahoo, are the three most popular service providers of PPC ads.
Back then, Microsoft worked hand in hand with Yahoo in providing PPC ads and once their contract expired in 2006, Microsoft opted to set up its own advertising service which is independent from Yahoo. Microsoft adCenter works in the same as Google AdWords. To determine the advertising fees, Microsoft looks into two aspects; the click through rate and how much the advertiser is willing to pay for the ads. What makes this service provider stand out is that it enables the advertisers to focus on a specific demographic and restrict their ads to that certain demographic. There is also an option of running your ads on specific dates or time of the day. If you want full control of your PPC ads, Microsoft adCenter should be the prefect provider for you.
Yahoo! Search Marketing
Yahoo! Search Marketing is another PPC ad provider which is very popular and widely used by website owners. Yahoo started this service when they acquired Goto.com, which was the first website that provided PPC ads. In terms of ranking sites, Yahoo Search Marketing is somewhat similar to Google AdWords, which is based on click through rate, the overall quality of the landing page of your PPC ad and the relevance of your ad. Yahoo Search Marketing also provides services such as campaign scheduling, ad testing, campaign budgeting and geo-targeting.
Google AdSense
A tool which you can use to generate revenue to your website
Google has already become a household name and it has evolved from an ordinary search engine into a whole line of online services which caters to your needs. In line with this, Google introduced Google AdSense which is an advertising program which website owners can enroll in to enable them to put up advertisements on their website. Google gets profit from AdSense on a per click basis. If you are an owner of a new website and want to put up advertisements, Google AdSense is a good tool that you can use to get additional advertising revenue for your company.
In choosing the right service provider for your PPC ads, it is advisable that you get the services of more than one provider to enable your ads to reach a wider audience instead of concentrating on just one service provider. Also, this move will enable you to have a first hand look on how the different providers work.
