A Free Way to Get Search Traffic from Google
Another Way to Get More Search Traffic From Google?
What if there was a free way for you to get your site broader exposure to users searching for products?
That would be another incredibly valuable channel for e-commerce store owners and marketers.
And in fact, there is a way.
Introducing Google Product Search
As a part of Google’s promoting their product search feature (aka Google Base), they added Google Product Search Results to the very top of many Google Search Results.
For example, when I searched for “motherboard” on Google, I get the following result.
At the very top of the page, there is a section for Google Product Search. These products get great visibility and valuable positions on highly relevant keywords. If you are a web marketer for an e-commerce store, this is an easy way to get broader exposure for your catalog.
Submitting your Catalog to Google Product Search
There are several ways to submit your product catalog to Google.
- Submit An Item to Google Products
- Set Up a Data Feed
This is the easiest way to get started, but is too manual to submit your entire product catalog. If you want to get started by submitting some of your key products into Google’s catalog, simply fill in the form here.
For larger catalogs, you will want to set up a data feed to give submit your site to Google Products. You can click here for more information.
Optimizing for Google Product Search
Getting your product catalog into Google Product Search is the first step. But as more e-commerce vendors start to adopt Google Product Search as a marketing channel, it is also becoming increasingly competitive to get to the top positions on Google Product Search. So what are some of the top factors that influence your Google Product Rankings?
- Product Title
- Product Description
- Frequency of Update
The product title is like the title tag on your web page. It is critical for you to have relevant, and high quality keywords in the product title. But be careful with keyword stuffing (using too many keywords) - as Google is very sensitive to this and its algorithms will demote your rankings.
The product description is another important factor. You should be sure to include keyword-rich content into your product descriptions.
Last but not least, it is important for you to keep uploading fresh catalog data to Google Products. Just as the search engine crawlers love fresh content, Google Products favors fresh catalogs. You can frequently update your catalog in Google Products via a feed or Google’s APIs.
