A Dummy’s Guide to Using Google AdWords
If you are thought of venturing into Pay per Click (PPC) ads, the first thing that you probably did is to go to the internet and research about this particular topic. In your so-called research, you might stumble upon the words ‘Google Adwords’ a lot of times. If you are new when it comes to PPC, it might be a little too confusing and overwhelming for you to keep track of every bit of information that you will come across. One of the important decisions that you have to make when it comes to venturing into PPC is to decide on a PPC service provider which you will course your campaign to. One of the most popular search engines offering this kind of service is Google Adwords.
Contrary to popular belief, Google’s main revenue contributor is not its search engine function but Adwords. Adwords is a platform which you can use to launch your advertising campaign for your website. Google enables website owners to have their ads seen on the right hand of the search results page, given the fact that your ad is relevant to what the user is searching about.
Picking keywords and Adwords Discounter
In order to start a PPC campaign, you need to pick the keywords which your ads will appear. Also, you need to give the maximum amount that you are willing to pay whenever a person will click on your ad. Keep in mind that one of the benefits that you can get from Google Adwords is that you will only pay for your ad if a user clicked on it. If you are undecided on the amount that you want to set your ads to, then you can avail of the Adwords Discounter which will set your prices one cent more than your competitor’s bid.
One of the most important things that you need to do in order to have a successful PPC campaign is to choose the right keywords. Make sure that the keywords you choose are concise and specific to what your website is all about. Also, it needs to be catchy so that your audience will be lured to click on your ad. Keywords are very important in a PPC campaign. If you are just starting out, it will help if you test your keywords first. If you see that the set is not generating the feedback that you are expecting, then you can start with a new set of keywords until you find the right set. Another important quality that your ad must possess is that it has to urge the audience to get into action. This should be done to lead them to click the ad and go to your site.
Customize your ads
If you want a wide audience to see your ads, Google Adwords is your best bet. It is the number one search engine and is seen in 250 countries. You can even customize your ads so that it will show to specific countries or specific languages.
Matching methods
Adwords has four matching methods which allow you to identify which type of keywords you want your ads to appear alongside the results. These are:
- Broad Matching – this is the default setting of Google Adwords and in this type of matching, any word searched which can be matched to any word on your ad will allow your ad to be shown.
- Exact Matching – like the name entails, this type of matching will only show your ad if the keywords searched is the exact same keywords and the exact order as your ad.
- Phrase Matching – this is somewhat similar to exact matching, but in this type of matching, the keywords are not necessarily in the right order.
- Negative Matching – you can specify which keywords searched are not related to your ad. This can be used if the keywords in your ads can mean many things.
Testing your ads
Another important function that Adwords provide to its clients is the ability to test their ads. This is important with any advertising campaign. You should be able to test your ads so that you will get the highest click through rate which would in turn convert these ads to income for your company.
There are a lot of tutorials and guides out there in the internet and in published works. But it does not necessarily mean that you need to follow everything that you read down to the very letter. What’s important is that you customize what you learn so that it can work for your company. One way of real learning is through exposing yourself to the actual system. The more you use it, the more familiar you will become to it.
