Published by Sonia
Any Pay per Click (PPC) Campaign relies on the bid amount in order to be profitable. You must be able to know what amount you will be willing to pay for each time a user clicks on your ad. After knowing what amount will be applied to your ads, then you can now project your […]
. Jan 29, 2009
Filed under: Search Engine Marketing, conversion rate, Pay per Click, PPC budget, profit
Published by Sonia
One of the most popular PPC ads service providers is Google Adwords. Over the years, Google has introduced a lot of online tools and features through Google Adwords which can help you launch and maintain your PPC campaign. One of the newest methods that Google is now implementing is Pay-per-Action advertising. This is a […]
. Jan 24, 2009
Filed under: Search Engine Marketing, CLick fraud, Cost per Action, Cost per Click, Cost per Impression, Google Adwords
Published by Sonia
One of the most important steps when it comes to fully executing your PPC ads is the bidding process. A PPC ad’s bid is the amount that you are willing to shell out whenever someone clicks on your ad. If you’re just starting your PPC campaign, the process of determining which amount you should bid […]
. Jan 23, 2009
Filed under: SEO, Search Engine Marketing, Bidding the right amount, Keep track of your PPC ads, PPC ads, Yahoo! Search Marketing
Published by Sonia
The success of any PPC ad relies strongly on its Click through Rate or CTR. The CTR formula is very basic; you just need to divide the number of times that people clicked on a PPC ad by the number of times that the ad was shown. For example, if your PPC ad was shown […]
. Jan 19, 2009
Filed under: Search Engine Marketing, Click through Rate, Google Adwords, higher position in search engines, Increasing CTR, PPC ad
Published by Sonia
There are a lot of important factors when it comes to SEO. These factors include having good quality links, right density and keyword saturation and having quality and updated content. There is also one factor that is affecting SEO and that is the presence of blogs.
Blogging is now a widespread activity, with more than […]
. Jan 14, 2009
Filed under: Uncategorized, Blogs, Google, SEO techniques, Social Media